The third event for the London Co-creation hub took place last night in the vaults of the Royal Society of Arts.

The audience were treated to three presentations around getting under the skin of men, and each of them generated lively debate.

First up was Paul Cox of Opticomm Media who talked about using small communities to get better understanding of media that would assist with adaptive planning.

Planning On Passion – Adaptive Planning In Media

Keith Walker then talked about his experiences as editor of nuts.co.uk and how they have built insight through data interrogation.

Keith Walker – Marketing To Men

Finally, Craig Harries from Farm presented the latest research into men’s attitudes towards brands.

Getting Under The Skin Of Men

For more information on the London co-creation hub please get in touch!