Research 3.0: what the real-time social web means for research and planning

Apologies for the title, we couldn’t find a better one! This deck has been recently presented at MRS New Media and Research Technologies conference and AURA conference.

It’s all about Real-time intelligence, collaborative research and adaptive brand planning, which we think are the three elements that make Research 3.0 different.

The presentation covers:

• Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
• Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
• Identifying the conversation hubs and the influencers across a wide range of channels
• Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
• Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process

Enjoy, and let us know what you think!