Apologies for the title, we couldn’t find a better one! This deck has been recently presented at MRS New Media and Research Technologies conference and AURA conference.
It’s all about Real-time intelligence, collaborative research and adaptive brand planning, which we think are the three elements that make Research 3.0 different.
Slides up from last Friday’s Open Hardware conference at Nesta Hq. It was a really interesting day, engaging conversations and some (telling) arguments! All in all, It was very useful for me to reflect on the differences between the co-creation and crowdsourcing models on one side and the opensource model/community on the other side.
Co-creation is going to touch every part of our lives. From cars & perfumes, to snacks, soups & political parties. As these brands have already discovered…
[click on the logo to find out more]
The co-creation conundrum – Is using consumers to help create products the future of market research – or is it a step too far?
The advent of Web 2.0 heralds a great opportunity for companies who trust their customers to bring them into the innovation process. The arrival of Myspace, Facebook, Bebo and now Twitter has given consumers the confidence and the ability to take more control of the relationship they have with brands…
Read more: Research World Article Oct 09