About

The Co-creation Hub is a collective of organisations, academics and individuals who believe in doing things ‘with’ people rather than ‘at’ people.

We currently work in the branding and communications industry, but we think our approach can be applied to any number of industries and organisations in order to solve almost any problem.

We believe great ideas can come from anywhere and anyone. And that means there is a huge untapped resource of creativity out there that co-creation can allow to flourish.

We have already co-created new products for Unilever, advertising campaigns for Nestle and communications strategies for Carphone Warehouse and seen startling results.

Consumers now control brands. They play with them, re-shape them and even imbue them with new meaning. And the successful brands and businesses of the future will put co-creation at the heart of everything they do and treat people as active equals rather than passive respondents.

At its core, the Co-creation Hub is about collaboration. We believe in involving people at every stage of everything we do. We find out what people think, what they like to talk about, what products they actually want to buy and how they would like to be spoken to. And then we co-create our work with them rather than ‘target’ them. That way, the work we produce engages more people, resonates more deeply and actively encourages people to play with our ideas.

Whether manufacturers, artists, writers, designers or government organisations, The Co-Creation Hub – London is looking to collaborate with people from around the world involved in co-creation, whatever their discipline, to stimulate the co-creation approach.