Case studies
Co-creation is going to touch every part of our lives. From cars & perfumes, to snacks, soups & political parties. As these brands have already discovered…
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[PDF] The co-creation conundrum
The co-creation conundrum – Is using consumers to help create products the future of market research – or is it a step too far?
[PDF] Research World Article – October 2009
The advent of Web 2.0 heralds a great opportunity for companies who trust their customers to bring them into the innovation process. The arrival of Myspace, Facebook, Bebo and now Twitter has given consumers the confidence and the ability to take more control of the relationship they have with brands…
Read more: Research World Article Oct 09